Cases / References
Co-inventor of the Swatch SnowParks and Winner of the First Swiss Sponsorship Award 2012
Winter sport offers brands an environment with high traffic and no clutter, with a capitive audience in a relaxed state of mind and high attention for messages. The Swatch SnowParks do even more: they give value to the visitors. They not only have fun by jumping on the Big Air. They are also automatically filmed, get their own video of the jump via WIFI on their mobile and can post and share it with their friends.... And of course the Swatch SnowParks offer a nice chill-out area with music, DJ's...